Case studies have become increasingly popular in recent years. Especially among businesses that sell complex products and services that are difficult to understand, or put into perspective, with just a web page or brochure.
B2B companies in the industrial, high-tech manufacturing, energy and building products, among others, use case studies to fuel their sales, enhance credibility and boost their market position.
If you’re not using case studies to increase your sales leads or strengthen your market position, then it’s time you considered this powerful tool.
Spyglass has produced a Case Study Tip Sheet that describes why case studies are important, the many reasons why case studies are written and the variety of ways you can use a case study to get the greatest exposure.
The Case Study Tip Sheet is free. Just go to the Contact Us page and fill out the message box with your request.